Row 2 Win


To mark our 20th anniversary, we are proud to announce our partnership with Plastic Oceans. As a coastal brand we wanted not only to pay homage to our roots, by celebrating Britain’s beautiful coastlines as places to visit and places to enjoy, but also as we come of age, to raise awareness of protecting our coastline and oceans for the future.
Plastic Oceans provides a powerful and effective platform to campaign for, support and fund targeted solutions aimed at significantly reducing plastic pollution in the environment.

Plastic Oceans introduced Crew to artist, Steve Mcpherson, who creates ingenius artwork using plastic that has been washed up on our coastlines. Inspired by Steve’s work we commissioned a bespoke piece from which we have in turn, transformed into a print.

This print can be seen in our windows across the UK as well as on a limited edition swim short – ‘the Fogle short’. Crew will donate £5 from every swim short sold to the Plastic Oceans foundation to support their education programme.


Over the past 60 years plastic has become a central part of our lives and mankind has subjected the planet to a ‘tsunami’ of plastic waste.

Did you know that we have produced more plastic in the last 10 years than we did in the whole of the last century? This plastic production is having a huge impact.
Almost half of the plastic we use is used just once and is then thrown away – and the problem is there is no ‘away’.

The impact on wildlife, the environment and the potential harm to human health are only now becoming clear and we have to act fast to do something about it.
Marine litter and, in particular, plastic waste, is a global problem. Although the vast majority of plastic waste is land-filled (which is a problem in itself), a significant proportion of plastic gets into the water course and eventually ends up in the oceans. As might be expected, the plastic waste on the coastlines is more prevalent around more populated coastal areas. However, once plastic enters the oceans it is influenced by global currents that distribute it around the world.

What is Crew Clothing’s position on plastic?

As a clothing retailer, we do use some plastic as part of our supply chain operations. Where possible we use paper carrier bags and do not use plastic hangers. However, we know that there is more that can be done which is why we are working with Plastic Oceans to actively find ways to minimise our use of plastic and to research ways to make our clothing more sustainable.
Educating people about the plight of our oceans and the actions that individuals can take to make a difference are central to our campaign plan. During 2013, Crew will be supporting Plastic Oceans on driving awareness and raising funds to support education through:

The Row2Win tour (May to August)

Limited edition swim shorts ‘The Fogle Short’

Supporting the launch of Plastic Ocean’s
film 'Mermaids' Tears - A Toxic Love Story
How long will the affiliation with Plastic Oceans continue and are there any future projects planned with the charity?

This partnership is a long-term commitment. We know that the challenge ahead is enormous and we need to stay realistic about what can be achieved. We want to do our part in supporting Plastic Oceans through our own efforts and by engaging our customers and staff in direct actions that can make a difference.
Plastic Oceans -

Steve McPherson -