There's a shift happening in British life. Rural areas are transforming into cultural
hotbeds. The coast and countryside are being rediscovered and reimagined.

Innovators, makers, owners, creators - people with an entrepreneurial spirit and a passion
for a life better lived are doing things their way. They're looking for space to think,
space to do, space to be. Smart for work, casual for play isn't how we live anymore.

Say hello to a new attitude to dressing. A flexible wardrobe fitted with
classic designs, modern fabrics and fresh colours.

Meet Jonathan and LakshmiMeet Rupert - Founder of Conker SpiritMeet Natalie - Founder of concept store Caro, Somerset