Crew Clothing x Henley Royal Regatta: Our Partnership
17 March 2026
We were born by the water, and we continue to be influenced by it today. You’ll find our crossed oars embroidered, embossed and appliqued across our collections. It’s this affinity with our waters, and our love of British sport, that makes us excited to be a partner with Henley Royal Regatta. We are delighted to be returning as Official Clothing Partner for 2026.
The Event
First held in 1839, Henley Royal Regatta is the most prestigious rowing regatta in the world. It’s one of the highlights of the summer sporting and social calendar in the UK and attracts more than 300,000 people over six days of elite sporting competition. Our collection will be available at the event once again this year – look out for us at the Official Shops located in the Stewards' Enclosure and Boat Tent Area. Plus, our photo flower wall and swing seat make for the perfect photo opportunity over at Fawley Meadows Official Hospitality. We can’t wait to catch all the action, and we’ll be looking forward to seeing some of our pieces in person, as styled by you.
The Uniform
As one of the best dressed events in the sporting calendar, it’s only fitting that the Henley Royal Regatta team are fully decked out for the week.
As Official Clothing Partner, we’ll be dressing staff members in the Official Shop, Press Office, and Badge Office, as well as stakeboat operators and broadcast presenters to ensure they look their very best.
For men, the uniform includes smart casual staples like our Classic Chinos, Oxford Shirt and navy Henley Blazer – finished with the iconic Henley Royal Regatta crest and our embroidered crossed oars, of course. They’ll also be wearing the Official Henley Tie – how smart. For women, a sophisticated navy dress is the obvious option – elegant yet comfortable for all day riverside-wear. Our Henley Blazer for her will look lovely layered over the top.
It wouldn’t be Henley Royal Regatta without a blazer, so we have made sure to include a style for both men and women. Tailored, timeless and steeped in heritage detailing, it’s finished with the iconic embroidered Henley Royal Regatta crest.
As Official Clothing Partner, we’ll be dressing staff members in the Official Shop, Press Office, and Badge Office, as well as stakeboat operators and broadcast presenters to ensure they look their very best.
For men, the uniform includes smart casual staples like our Classic Chinos, Oxford Shirt and navy Henley Blazer – finished with the iconic Henley Royal Regatta crest and our embroidered crossed oars, of course. They’ll also be wearing the Official Henley Tie – how smart. For women, a sophisticated navy dress is the obvious option – elegant yet comfortable for all day riverside-wear. Our Henley Blazer for her will look lovely layered over the top.
It wouldn’t be Henley Royal Regatta without a blazer, so we have made sure to include a style for both men and women. Tailored, timeless and steeped in heritage detailing, it’s finished with the iconic embroidered Henley Royal Regatta crest.
The Collection
Our bestselling collection, created in collaboration with Henley Royal Regatta, is back for another season. Inspired by the quintessential elements of British design, the carefully curated range is ideal for spectating riverside, not to mention accompanying you to every other event in your summer calendar. This year’s wardrobe is the epitome of elegance and sophistication, with styles for her featuring our house-drawn waterfall print, stripes and more, all inspired by nature and our mutual love for the water. The collection also includes an update to the brand’s bestselling Broderie Dress, back in a crisp white and navy short-sleeved version that we’re sure will become a favourite once again this year. Throughout the range, a nautical-inspired colour palette has been used, referencing the history of both Henley Royal Regatta and Crew Clothing, and calling back to leisurely days spent by the river. The menswear collection will focus on impeccable tailoring, as well as leisurewear designed for every day. It wouldn’t be Henley Royal Regatta without blazers, and we’ve included a deck chair striped version, quintessential to the event. Our more casual pieces include preppy versions of our bestselling half zips, sweatshirts, hoodies and more, all embroidered with the historic Henley Royal Regatta crest and Crew’s iconic crossed oar logo.
The Partnership
This year marks both Henley Royal Regatta’s 187th anniversary and the sixth year of our partnership.
“We’re truly excited to be returning as a partner with Henley Royal Regatta for 2026. The event’s rich heritage and sporting legacy is something that we’re proud to be a part of, and we can’t wait to share our brand-new collection for SS26. From refined occasionwear that suits every standout moment in your summer calendar to relaxed wardrobe pieces you’ll love all year, there’s something for everyone. Henley remains one of the standout sporting events of the year, and we can’t wait to see our styles along the riverbank once again.”
-Jon Baker, Partnerships Manager at Crew Clothing.
“Our partnership with Crew Clothing has become an established and valued part of the Regatta story. Now in its sixth year, the annual clothing collection is something we look forward to unveiling each spring. Henley is as much about atmosphere and occasion as it is about high-performance sport, and Crew Clothing understands that balance instinctively. The 2026 collection once again captures that distinctive blend – offering elegant occasionwear alongside relaxed, varsity-inspired styles that feel perfectly at home during the Regatta and long after the racing has finished.”
-Richard Phelps, Chair of the Committee at Henley Royal Regatta
“We’re truly excited to be returning as a partner with Henley Royal Regatta for 2026. The event’s rich heritage and sporting legacy is something that we’re proud to be a part of, and we can’t wait to share our brand-new collection for SS26. From refined occasionwear that suits every standout moment in your summer calendar to relaxed wardrobe pieces you’ll love all year, there’s something for everyone. Henley remains one of the standout sporting events of the year, and we can’t wait to see our styles along the riverbank once again.”
-Jon Baker, Partnerships Manager at Crew Clothing.
“Our partnership with Crew Clothing has become an established and valued part of the Regatta story. Now in its sixth year, the annual clothing collection is something we look forward to unveiling each spring. Henley is as much about atmosphere and occasion as it is about high-performance sport, and Crew Clothing understands that balance instinctively. The 2026 collection once again captures that distinctive blend – offering elegant occasionwear alongside relaxed, varsity-inspired styles that feel perfectly at home during the Regatta and long after the racing has finished.”
-Richard Phelps, Chair of the Committee at Henley Royal Regatta