From feeling the last of the summer sunshine on your face to dipping your toes in the water one final time, sometimes the smallest of things create the greatest of memories. We believe in clothes for making memories in, and you’ll find this sentiment woven into the seams of our all of our styles. These are so much more than clothes; these are clothes for life’s best moments.
Every story starts with an idea. Ours was simple: to create timeless clothes inspired by the British
coast. With its cobbled streets, crystal clear water and unbeatable views, Salcombe was the perfect
inspiration for professional skier, Alistair Parker-Swift’s first menswear collection. When he wasn’t
competing for England, Alistair ran a successful windsurfing school. It was here that Crew Clothing
Alistair’s first collection consisted of the rugby shirt, detailed with our iconic ’93 patch. He took it
from Salcombe to Cowes Week to the King’s Road. 79 stores later and the rest is history.
Over the last 25 years, we’ve grown beyond
the back of a windsurfing shop. Stores can
now be found up and down the country from
St. Andrews to St. Ives. We’ve never forgotten
where we came from though: the British coast.
Nothing feels better than finding something that just works.
Everything we design is made to be worn from week-to-weekend so whether you’re
putting an outfit together for brunch with friends or that important date in your dia-
ry, we’ve got the pieces you need.
Start with the basics and everything else will fall into place.
We believe only the best will do.
That’s why we always design using top quality fabrics that have been specially fin-
ished for the softest possible feel.
From seam to seam, pin-sharp attention to detail ensures that every piece is a cut
above. Undercollar embroidery, contrast cuffs, internal ribbon appliqué… it’s the hid-
den touches that make Crew special.