We’ve loved sport since our founder, a professional skier, first pitched up at Cowes Week with a sell-out collection of rugby shirts. Almost 30 years later, that same sense of team spirit echoes throughout our partnerships with the very best of British sport.

Henley Royal Regatta, the best-known rowing Regatta in the world

Williams Racing, a championship-winning Formula One team

Lawn Tennis Association, the home of tennis in Britain

Exeter Chiefs, the top premiership rugby union team near our hometown

Legends Tour, the senior tour for golf’s greatest players

Professional Cricketers’ Association, championing the ongoing interests of professional cricketers in England and Wales

To make it official, our signature crossed oars have transformed into tennis rackets, golf clubs, chequered flags and more. Find them carefully stitched onto their respective collections or see them pop up in real life on the sidelines.

This summer, we’re dressing to win. Organise your wardrobe accordingly.