The British coast is who we are. Born in the back of a windsurfing shop in Salcombe, our shores have been a constant source of inspiration to us for over 25 years and serve as a daily reminder to do better by our planet.
We believe that together small changes create a big ripple effect – and we’re making them all over the business, from switching all our carrier bags to 100% recycled and recyclable paper, to sourcing sustainable cotton. Together, we can change the tide.
To create clothes that last
We believe that clothes should be about so much more than ‘just clothes’. They should be yours to cherish for years to come. We search the world for the best quality materials possible to ensure they last and last. We regularly hear from customers who still have their original 1993 rugbys. Our clothes are made to be carried through life with you. This idea of storytelling, which comes through time and well-loved wear, still remains in every stitch over 25 years later.
To offer organic cotton
We’re committed to making a greater percentage of our products using environmentally friendly and organic fabrics. This year we’re focusing on finding more sustainable production methods and supporting responsibly sourced cotton. We also reduce wastage as well as costs by ordering large quantities of products at a time.
To rethink recycling
We’ve worked hard with our packaging suppliers to move away from single-use plastic, replacing it with recyclable alternatives where possible:
• All our store bags from March 2020 will be made from 100% recycled and recyclable paper, and we also sell re-usable canvas shoppers as an alternative.
• 93% of our online orders are despatched in 50% recycled and recyclable plastic mail bags (the rest come in recycled cardboard boxes) and our despatch notes are made from 100% recycled paper which can also be recycled.
• All our stock is delivered to stores in second-hand cardboard boxes.
• We’re trialling new, innovative solutions for internal packaging, such as those made from corn starch and biodegradable sources.
• We’re working with a new supplier so we can start to make our care labels and swing tickets recyclable and recycled from August 2020.
• Each member of the head office team is issued with a ‘Sustainable Starter Pack’ upon enrolment, promoting sustainability in everyday life and including a re-fillable water bottle, a desk plant for air quality and a pen and pad made from recycled paper.
• There are a number of recycling points around head office for everything from plastic containers to coffee cups.
• Giving old stock a new lease of life matters to us too. We donate our faulty stock to Newlife, a charity that raises money to improve the lives of disabled and terminally ill children across the UK.
To be passionate about paper
Our catalogue is fully recyclable and biodegradable, using paper sourced from sustainable forests. We’re also on track to becoming a paperless office, making it easier to work without printing through the introduction of TV screens and laptops that can be used in meetings. We actively promote the importance of using less paper in head office and encourage employees to recycle where possible.
To ship by sea not air
We keep transportation emissions to a minimum by shipping as much of our range by boat as possible, this allows us to minimise our carbon footprint.
To promote mindful partnerships
We believe that by working together with carefully selected partners we can create greater change. We work with charities to raise money for ocean conservation, donating a percentage of sales through campaigns and taking part in local and national projects designed to promote sustainable development.
This February through our Good Jeans campaign, we’re donating £5 of every pair sold to ocean conservation, and we’ll be contributing a further 10% of every sale from our World Oceans Day collection in June. We also have a long-standing partnership with Oceanographic Magazine, a fully sustainable glossy that donates £2 of every sale to saving our sea. You can pick up a copy online or in any of our 81 stores.
David Butler, CEO
‘We’ve been taking meaningful steps to reduce the impact we have on the environment throughout our supply chain. As a brand with such a strong connection to the coast, and as a company generally, we see it as our duty to do business as responsibly as possible.’