Crew Clothing x Henley Royal Regatta: Our partnership
14 May 2025

We were born by the water, and we continue to be influenced by it today. You’ll find our crossed oars embroidered, embossed and appliqued across our collections.
It’s this affinity with our waters, and our love of British sport, that makes us excited to be a partner with Henley Royal Regatta. We are delighted to be returning as Official Clothing Partner for 2025.
It’s this affinity with our waters, and our love of British sport, that makes us excited to be a partner with Henley Royal Regatta. We are delighted to be returning as Official Clothing Partner for 2025.

The Event
First held in 1839, Henley Royal Regatta is the best-known rowing regatta in the world. It’s one of the highlights of the summer sporting and social calendar in the UK and attracts 300,000 people over six days of elite sporting competition.
We’ll be in attendance again this season, popping up at no less than three locations across the Regatta site: Stewards’ Enclosure, Fawley Meadows Enclosure and in the official shops.
We can’t wait to catch all the action, and we’ll be looking forward to seeing some of our pieces in person, as styled by you.
We’ll be in attendance again this season, popping up at no less than three locations across the Regatta site: Stewards’ Enclosure, Fawley Meadows Enclosure and in the official shops.
We can’t wait to catch all the action, and we’ll be looking forward to seeing some of our pieces in person, as styled by you.

The Uniform
As one of the best dressed events in the sporting calendar, it’s only fitting that the Henley Royal Regatta team are fully decked out for the week.
As Official Clothing Partner, we’ll be dressing the official shop staff, press team, badge offices, stakeboat operators and broadcast presenters to look their very best.
For men, the uniform includes smart casual staples like our classic chino and Oxford shirt – finished with the iconic Henley Royal Regatta crest and our embroidered crossed oars, of course. For women, only our bestselling Sienna dress would do.
It wouldn’t be Henley Royal Regatta without a blazer, so we have made sure to include a style for both men and women. Tailored, timeless and steeped in heritage detailing, it’s finished with an embroidered Henley Royal Regatta crest.
As Official Clothing Partner, we’ll be dressing the official shop staff, press team, badge offices, stakeboat operators and broadcast presenters to look their very best.
For men, the uniform includes smart casual staples like our classic chino and Oxford shirt – finished with the iconic Henley Royal Regatta crest and our embroidered crossed oars, of course. For women, only our bestselling Sienna dress would do.
It wouldn’t be Henley Royal Regatta without a blazer, so we have made sure to include a style for both men and women. Tailored, timeless and steeped in heritage detailing, it’s finished with an embroidered Henley Royal Regatta crest.

The Collection
Our bestselling collection, created in collaboration with Henley Royal Regatta, is back for another season. Inspired by the quintessential elements of British design, the carefully curated range is ideal for spectating riverside, not to mention accompanying you to every other event in your summer calendar.
This year’s wardrobe is the epitome of elegance and sophistication, with styles for her featuring bold, painterly florals, classic stripes and wearable geo-print designs. The collection also includes an update to the brand’s bestselling Broderie dress, back in a crisp, white, long-sleeved version. Throughout the range, a nautical-inspired colour palette is used, referencing the history of both Henley Royal Regatta and Crew Clothing, and calling back to leisurely days spent by the river.
The menswear collection will focus on impeccable tailoring. It wouldn’t be Henley Royal Regatta without blazers, and we’ve included a deck chair striped version, quintessential to the event. There are also more casual pieces: preppy versions of our bestselling rugby shirts, sweatshirts, hoodies and more, all embroidered with the historic Henley crest and the iconic crossed oar logo.
This year’s wardrobe is the epitome of elegance and sophistication, with styles for her featuring bold, painterly florals, classic stripes and wearable geo-print designs. The collection also includes an update to the brand’s bestselling Broderie dress, back in a crisp, white, long-sleeved version. Throughout the range, a nautical-inspired colour palette is used, referencing the history of both Henley Royal Regatta and Crew Clothing, and calling back to leisurely days spent by the river.
The menswear collection will focus on impeccable tailoring. It wouldn’t be Henley Royal Regatta without blazers, and we’ve included a deck chair striped version, quintessential to the event. There are also more casual pieces: preppy versions of our bestselling rugby shirts, sweatshirts, hoodies and more, all embroidered with the historic Henley crest and the iconic crossed oar logo.

The Partnership
This year marks both Henley Royal Regatta’s 186th anniversary and the fifth year of our partnership.
“We are absolutely delighted to be partnering with Henley Royal Regatta for another year. With its heritage and prestige, the event provides endless inspiration when designing a collection, and we’re so pleased with the selection of styles we’ve curated for SS25. The occasionwear pieces are ideal for taking you to all your events this season, while the more casual styles will be year-round staples. Henley is a real highlight in the summer social calendar, and we’re very excited to see the collection on the riverbank again this year.”
- Naomi Parry, Head of Marketing at Crew Clothing.
“Both Henley and Crew Clothing are united by shared values, deeply rooted in British heritage, combining elegance with timeless style. Crew Clothing has once again captured the unmistakable spirit of Henley in this year's collection and we’re proud to see that essence reflected in every piece."
- Richard Phelps, Chair of the Committee of Henley Royal Regatta.
“We are absolutely delighted to be partnering with Henley Royal Regatta for another year. With its heritage and prestige, the event provides endless inspiration when designing a collection, and we’re so pleased with the selection of styles we’ve curated for SS25. The occasionwear pieces are ideal for taking you to all your events this season, while the more casual styles will be year-round staples. Henley is a real highlight in the summer social calendar, and we’re very excited to see the collection on the riverbank again this year.”
- Naomi Parry, Head of Marketing at Crew Clothing.
“Both Henley and Crew Clothing are united by shared values, deeply rooted in British heritage, combining elegance with timeless style. Crew Clothing has once again captured the unmistakable spirit of Henley in this year's collection and we’re proud to see that essence reflected in every piece."
- Richard Phelps, Chair of the Committee of Henley Royal Regatta.